Learn about the Specialty Paper and its Use and benefits in Custom Presentation Folders.
BY FOLDERPRINTERS WRITERS
November 14, 2024
Plastic, ceramic or porcelain plates? Cloth or genuine leather car interiors? The material of an item can be a major factor in a person's initial evaluation and judgement — objectively and subjectively.
Schneiderman Furniture's sophisticated black linen blind Embossed Folder fitting right in with some of their high-end interiror design setups (background image from Schneiderman's website).
The same principle applies in the realm of professionally printed paper items. On the bottom rung of the paper hierarchy is the lowly newsprint, used for newspapers and cheap magazines, as well as by butcher shops as wrappers for meat products.
In the middle are the standard coated (gloss or matte) and uncoated stock. These are most ubiquitous and mainstream as evidenced by their common and wide use for magazines, flyers, copy paper, mailers, posters, even folders.
At the upper level sits the specialty paper group. It is in this group that the topic of this article belongs: linen stock.
WHAT IS LINEN PAPER?
If you are unfamiliar with the paper, the fabric might have come to mind — and you would be on to something. In Shakespeare’s time (16th and 17th centuries), paper was, in fact, made from linen rags.
Although this manufacturing process is still practiced today by small, niche paper makers, and hobbyists, modern linen stock gets its name from the fact that it is made from the same main ingredient as the fabric: the flax plant.
FEATURES AND CHARACTERISTICS
To be sure, there are many types of special papers, each with their own set of features and benefits. What makes linen unique, however, is its embossed crosshatch pattern, which is meant to simulate the texture of the fabric.
The Cutter Group's authoritative custom capacity linen folders with silver foil stamping..
The aforementioned crosshatch pattern, unique among paper types, is —in and of itself— eye catching. On top of that, because the pattern is raised, you get a pleasant tactile sensation as you run the tip of your fingers along the paper’s surface.
Close up detail of Maison Furniture's black linen presentation folder with metallic foil and blind embossing.
This combination of visual and tactile features, along with its relative strength makes for a very impressive medium that can evoke authority, elegance, sophistication, trust and superior quality.
As such, it has become one of the top choices for formal and high-end stationery, such as wedding or gala invitations, and corporate executive letterheads.
As leading national manufacturer of custom presentation folders, we see it used by law firms, tax, and financial professionals (to project authority and expertise)
as well as those in the upscale beauty services, and high-end furniture industry (to project sophistication and class).
PRINTING AND PRICE
Linen stock comes in a variety of colors. The most widely available are white (in different shades), blue, and black. For obvious reasons, white — the most color of printing paper — can be easily run through a traditional offset press. However, the same is not true for blue and black sheets,
which is why the most common methods employed for the two colors are foil stamping and embossing.
Just like the images it projects, the special qualities and benefits of linen do come with a price and are not cheap. In general, it costs somewhere between 20% to 40% more than regular paper stock.
CONCLUSION
Having a customized presentation folder helps enhance your company’s image and ability to deliver your message. However, if you want to stand out from the completion even more, using a specialty paper stock such as linen would be a shrewd marketing and branding move.