Folderprinters > Blog > Professional Grade: How to Create a Presentation Folder
Professional Grade: How to Create a Presentation Folder
A Basic Step-by-Step Guide to Producing Your Custom Presentation Folder.
BY FOLDERPRINTERS WRITERS
August 12, 2024
Presentation folders can be a crucial and effective component of your organization's set of tools in conveying your message and identity.
Particularly by adding impact through a personalized and physical (therefore not what has now become cliché: digital) tactile item. But how do you go about creating it?
As it is with any important undertaking, the purpose or reason for being is the most important, and upon which all the other steps and decisions will be based.
Is it for advertising or sales, to be given to prospects or the general public?
Will it be just used internally within the company? Answers to these types of questions will greatly influence the design, configuration and even cost of your folders.
Presentation Folders of Century 21 Arizona Foothills (left) and HitchSwitch (right).
BUDGET
In line with your goal, it is a good foundational idea to set a ballpark project budget. Ballpark because actual cost might depend on your final — yet to be determined — product specifications.
CONTENTS
Because the main feature of a presentation folder is its functionality to neatly carry and enclose items —of appropriate size and weight — in its pockets, you should determine what these items (that can help achieve your defined goals) are.
Their number, collective dimensions and weight can dictate, among other things, the best configuration to use.
A single pocket might work for just a few sheets, while two pockets could be better if there are multiple types of items to insert. Perhaps a capacity folder might be necessary if everything turns out thick and bulky.
If you do not know what should go inside a presentation folder, this article might help.
PRICING and PRINTER INPUT
Before getting too far ahead of the process, now would be good time to get pricing. The last thing you want is to complete a design and make other plans based on it, get all excited only to find out that it will cost far more that you anticipated.
To this end, you could do some comparison shopping by calling around or checking the websites of different printers. Aside from pricing, you can also get recommendations regarding product specification as well as design guidelines relating to configurations, dimensions, and file set up.
Colorful folders of Bioss Lab.
DESIGN
Now that you know what type of folder to go with, and having guidelines from professional printers, it’s time to design your folder. You or your team can do this by yourselves or you could hire a professional graphic artist.
Online design tool of FolderPrinters.
If you do not know where to begin in the designing process, here is an article that you might find helpful.
YOUR PRINTER
Once you’ve finalized your design, it is time to choose a printer who will execute your folder project. Aside, from price, some of the factors to consider in your selection are the company’s reputation and track record as it pertains to customer service and quality.
PUTTING IT ALL TOGETHER
When you finally receive your custom folders, it’s time to put everything together by inserting your pertinent materials in a neat and organized manner.
Of course, the desired result is to stand out and deliver your message clearly and convincingly, to win them over.
Having gone to great lengths, your chances of achieving this should, at the very least, be much better than if you had presented without a custom presentation folder.
