Folder Focus: DANOS TEQUILA

Danos Tequila's custom presentation folders. Front (left) and back.

Amongst the sea of folders that we produce everyday as a leading national manufacturer custom presentation folders, a recent project forcefully stood out. Its bold design, visually inescapable. Further perusal gave a strong hint as why it was thus.

In our perpetual pursuit to learn how custom presentation folders are used and designed by our clients, we approached the Chief Marketing Officer of Dano's Dangerous Tequila, Micaela Piccolo, to know the story behind said intense folders.

FOLDERPRINTERS WRITERS: Please describe your company and its services or specialty.

MICAELA PICCOLO: Dano’s Dangerous Tequila is a premium spirits brand that crafts bold, handcrafted tequilas designed to stand out in both flavor and experience. Rooted in tradition and innovation, we produce additive-free tequilas using 100% mature blue Weber agave and artisanal methods perfected over generations. Our lineup features unique, fresh-fruit infusions like Pineapple Jalapeño and Coffee Reposado, as well as classic expressions like Blanco, Reposado, and Añejo.

Our mission is simple: to inspire bold adventures, celebrate life’s moments, and deliver dangerously smooth tequila experiences to our customers. Whether sipped neat, mixed into cocktails, or showcased at unforgettable events, Dano’s is a spirit for those who dare to savor the danger.

FPW: What makes you stand out or differentiates you from your competition?

MP: Dano’s Dangerous Tequila isn’t just another tequila—it’s a reimagined experience. Here’s what sets us apart:

WORLD-FIRST FRESH FRUIT INFUSIONS
We are the first tequila brand to feature certified fresh-fruit infusions like Pineapple Jalapeño and Coffee Reposado. Made with real, hand-prepared ingredients, our infusions deliver bold, authentic flavors that are unmatched in the market.

CRAFTSMANSHIP MEETS INNOVATION
Distilled at the world’s second-oldest tequila hacienda in Tequila, Jalisco, our products are handcrafted using time-honored techniques like slow-cooking in ancient hornos (ovens), open fermentation, and double distillation in copper stills. We merge tradition with innovation to create tequilas that are dangerously smooth.

ADDITIVE-FREE EXCELLENCE
Unlike many competitors, we are committed to purity. Our tequilas contain zero additives, artificial flavors, or colorings, ensuring every sip is as natural and clean as it is flavorful.

SUSTAINABILITY PRACTICES
From using recycled glass for our bottles to repurposing agave by-products for fertilizer and livestock feed, sustainability is woven into every step of our process.

A BOLD ADVENTUROUS SPIRIT
Dano’s appeals to seekers of flavor and adventure—those who crave authenticity, quality, and a touch of danger. Our tagline, Savor the Danger, reflects our commitment to crafting tequila that’s as bold and daring as our customers.

ENGAGING BRAND EXPREINCES
Whether it’s through theatrical bottle service presentations, creative collaborations with mixologists, or adventurous social media campaigns, we go beyond the bottle to create unforgettable brand moments. In a crowded market, Dano’s Dangerous Tequila is not just a choice—it’s an experience that embodies quality, adventure, and bold flavor.

FPW: Are folders in any way a part of it?

MP: They help extend our branding from the website and labels.

FPW: Who are your main customers?

MP: Bars, Restaurants, Liquor stores, hotels, distribution partners, media.

FPW: What purpose do your folders generally serve? Is it for marketing or selling? If so, What problems or challenges in marketing, selling do the folders solve for you?

MP: For selling into new accounts. The folders offer us an opportunity to leave behind valuable information for the account to reference later and increase our chances of being purchased by the account.

FPW: When do you hand them out?

MP: After a sales meeting at a retail or on-trade account.

FPW: What items do you put inside the pockets?

MP: Sales sheets, tasting notes, pricing sheets, brand information.

FPW: Have the folders proven to be effective? Do they work?

MP: So far so good!

FPW: In this digital, internet age, why use analog presentation folders?

MP:People still find tangible items to be helpful, especially after a meeting or discussion where things may have been forgotten when they are busy with their work days.

FPW: Who designs your folders?

MP: Our internal marketing team.

FPW: What was your aesthetic philosophy or aim in coming up with the final design?

MP:Needed to feel bold and colorful like our brand .

FPW: Are these your first professionally printed folders?

MP: For our business, yes.

FPW: Did you look at other folder sellers’ websites? What made you choose us?

MP: Competitively priced and high quality.

FPW: What was your experience using the website? Was it easy to use?

MP: Yes, pretty straightforward..

FPW: Did you use our online design tool?

MP: We had our designer use your guidelines to create a custom design..

FPW: Did you easily find the product you were looking for?

MP: Yes.

FPW: Did the final product meet your expectations?

MP: Yes, they came out great.

Inside panels of Danos Tequila's presentation folder.

Our Takeaway

Impressed as we were with the vivid imagery of Danos Tequila’s folders, we were left more so after our interview. We learned that the design was not merely for aesthetic purposes. It was done with purpose.

Danos Tequila’s marketing and design team could have just slapped their logo or an image of their product on the cover of their presentation folder. Instead, they maintained their brand and messaging convictions. That of being bold, authentic, and daring.

From their product, website, and even presentation folder, they consistently and successfully convey their tagline: Savor the Danger.