Wide array of standard configurations makes Discover Newport go with Folderpinters for their stylish presentation folders.
BY FOLDERPRINTERS WRITERS
February 03, 2023
Discover Newport's Custom Folder
FOLDERPRINTERS WRITERS: Please describe your company/organization and it’s services and specialty
NATALIE MANNING: Discover Newport is a destination marketing organization. We promote both leisure and meetings travel to Newport, Rhode Island and eight surrounding coastal communities.FPW: Who are your main customers?
NM: Our customers are leisure travelers of all ages. Our meetings/sales department targets corporate meeting planners looking for smaller group meetings.
Our folders complement our branding. The custom nature of the design and unique one-pocket design feature creates a great look that is always well-received.
— Natalie Manning
FPW: What purpose do your folders generally serve? Is it for marketing/selling? If so, What problems or challenges in marketing, selling do the folders solve for you?
NM: Our custom folders are for marketing purposes. We’ve created a NEWPORT folder used primarily for media (travel journalists, bloggers, writers, etc.) to both inspire and include necessary itineraries, brochures, tickets, etc. We’ve also created a secondary folder that our Meetings/Sales team uses to hold information for visiting meeting planners.FPW: When do you hand them out?
NM: Typically, at an in-person meeting with the media or meeting planner.FPW: What items do you put inside the pockets?
NM: Brochures, tickets, itineraries.
FPW: Have the folders proven to be effective?
NM: Our folders complement our branding. The custom nature of the design and unique one-pocket design feature creates a great look that is always well-received.FPW: Who designs your folders?
NM: Myself. I design and oversee all marketing materials.FPW: Do you know if your competition also employ the same type of folders?
NM: I’ve typically not seen a folder like ours. I do feel the one-pocket design is less popular, but I like that about it – just gives the folder a more custom look.FPW: Are these your first professionally printed folders? What made you decide to go with Folderprinters?
NM: I’ve been printing media folders for years. I always liked the one-pocket design but it has been costly. When I found Folderprinters options, I was thrilled to see they offer the one-pocket option without custom die-cutting charges!FPW: Did you look at other folder sellers’ websites? What made you choose us?
NM: I chose for the one-pocket option and stock, coating options. Price was a factor as well.FPW: What was your experience using the website? Was it easy to use?
NM: From ordering to template downloading, all very easy to navigate.FPW: Did you easily find the product you were looking for?
NM: Yes.FPW: Did the final product meet your expectations?
NM: The folders printed beautifully! I was especially pleased with the customer service as I had mistakenly forgot to order printing on the inside. A customer service person was quick to point out where I had clicked the wrong box when ordering and quickly fixed my order and adjusted payment accordingly. And the turnaround was very fast.Our Takeaway
Most of the thousands of folder designs that we see go through our presses feel utilitarian and devoid of spirit. Rarely do we come across one like Discover Newport’s. The creative execution of their folders — from the choice of overall color, the stunning coastline picture and ghosted logo on the cover, to the smart use of the inside panel to showcase even more relevant imagery, down to the less cliché choice of having one pocket— proved equal to the task and added responsibility of imparting the feel of the their community with the aim of enticing visitors. Marketers, especially those who offer a tangible product, can take many lessons from the superb job they did.
