Coffee company designs folders that perfectly reflects its product and identity.
BY FOLDERPRINTERS WRITERS
November 13, 2023
Composite image of Boston's Best Coffee's presentation folder superimposed on an image of table with coffee.
Upon seeing the deep-brown folders from afar, we immediately had an inkling as to the product that it represents: coffee — good coffee. The use of color and imagery to produce an unmistakably “coffee folder” is, to us, a masterclass in branding design.
Our initial guess was confirmed when we held one of the folders and read the company behind it: Boston's Best Coffee Roasters.
We wanted to learn more about how such a company uses folders so we approached a member of their marketing team Katie Johnson.
Back cover of Boston's Best Coffee's folders.
FOLDERPRINTERS WRITERS: Please describe your company/organization and its services and specialty.
KATHERINE JOHNSON: We are a coffee manufacturer.
FPW: Who are your main customers?
KJ: Anyone who drinks coffee. Grocery stores and coffee shops.
FPW: What purpose do your folders generally serve? Is it for marketing/selling? If so, What problems or challenges in marketing, selling do the folders solve for you?
KJ: Selling, the folders hold our flyers with different products.
FPW: When do you hand them out?
KJ: Sales reps take them to give to potential clients.
FPW: What items do you put inside the pockets?
KJ: Flyers and cutsheets of our products.
FPW: In this digital, internet age, why use analog presentation folders?
KJ: A lot of clients still like the physical ask aspect and we talk to our customers regularly in person instead of through technology.
FPW: Who designed your folders?
KJ: We have an in-house designer.
"A lot of clients still like the physical ask aspect and we talk to our customers regularly in person instead of through technology."
— Katie Johnson
FPW: Are these your first professionally printed folders? What made you decide to go with Folderprinters?
KJ: No, we just had a new design and hadn’t ordered in some time.
FPW: Did you look at other folder sellers’ websites? What made you choose us?
KJ: Yes, we looked at a few other companies. Your price was cheaper for the good product.
FPW: What was your experience using the website? Was it easy to use?
KJ: We found the order process — product selection, design-file uploading, and payment — to be very easy.
FPW: Did you easily find the product you were looking for?
KJ: Yes. We also requested a sample pack which nice. It made it easy for us to compare your products to others and find the one we wanted.
FPW: Did the final product meet your expectations?
KJ: Yes. In both quality and delivery time, Foldeprinters met our expectations.
Inside panels and pockets of Boston's Best Coffee Roasters' presentation folder.
Our Takeaway
It is, perhaps, one of the ultimate goals of any marketer or marketing designer to produce a collateral piece that captures the essence of its company or product.
Boston's Best Coffee has clearly attained this.
The folders could easily be lost amongst a mound of coffee beans, and of course, stand out when picked up and leave no doubt as to their company’s identity.
This makes it a potent tool in their sales team’s arsenal.
As a leading manufacturer of custom presentation folders, we are elated to witness such an achievement.
Particularly because it validates our core belief that custom printed folders are a highly effective instrument in in-person presentations.
